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Colour Psychology
RED - It represents EXCITEMENT , LOVE , POWER , ENERGY , DANGER , ANGER And AGGRESSION
YELLOW - It represents OPTIMISM , CREATIVITY , HAPPINESS And FRIENDLINESS. Example - Mc Donalds .
GREEN - It is a dominating Colour which represents HEALTH , FRESHNESS , GROWTH , Especially used for Eco - friendly Product .
ORANGE - It represents SENSE OF WARMTH , INVITING , SUCCESS And CONFIDENCE .
BLUE - It represents CALMNESS , TRUST And PEACE . For some people it can be a sign of SADNESS And DEPRESSION. It is used by a company called HDFC Bank for trust and Also by Hospitals . By far it most preferred colour for both men and women.
VIOLET - It represents ROYALTY , CREATIVITY And WEALTH . It is mostly favourite of female users and it provides a sense of creativity .
PINK - It represents COMPASSION , POSITIVITY And GENDER - NEUTRAL . While pink used for Feminine users for years but it can be Gender neutral as well but make sure to think twice for a wood working website .
BROWN - It represents NATURE , COZINESS , DULL , DIRTY . We must check different shades of brown before applying it to your design because a light brown can be clean but a darker shade could look dirty .
BLACK - It represents ELEGANCE , LUXURY , And SOPHISTICATION , We must use it properly as it can provide SORROW And SADNESS . Commonly it is used in text but you can use as background but make sure to use vibrant colours at foreground .
WHITE - It represents CLEANLINESS , SIMPLICITY And MINIMALISTIC . Use White a lot to make a minimalistic website . You must have heard of the term White Space , which means leaving some space empty so that the user does not feel overwhelmed .
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