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Constraints

NOT NULL CONSTRAINT -    Ensures that a column cannot have a null value. DEFAULT CONSTRAINT -    Provides a default value for a column when none is specified  UNIQUE CONSTRAINT -   Ensures that all values in columns are different  CHECK CONSTRAINT -   Makes sure that all values in a column satisfy certain criteria  PRIMARY KEY CONSTRAINT -   Used to uniquely identify a row in the table  FOREIGN KEY CONSTRAINT -   Used to ensure referential integrity of the data  Primary Key - is used uniquely to identify each row in a table . It can consist of one or more columns on a table . When Multiple columns are used on a table it is called composite key.  Foreign Key - Foreign key is a column or columns that references a column most often primary key of another table . The purpose of foreign key is to maintain referential integrity of the data. Pg admin  Data base - training - right click on training - query click  Always add semi colen to run the query  Int - integer  varchar - variable charact
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Marketing of Financial Services

  • Service is not compulsory everywhere , a product or brand can chose to slect service with product or just product 
  • now everything is interlinked with service .
  • brand usually do best services to stand out.
  • Service is economic activity which provide benefits to customers . Nowadays , you want shopkeeper to value you , treat you as customer . 
  • Marketing can be divided into services and good marketing .
  • It is clubbed together as goods and services .
  • In marketing services , intangible nature is considered . Most important characteristic is intangible , which can be feel.
  • Every customer want themselves to be taken into account very well. The product is secondary and services comes first.
  • Banking , Telecom , Doctors are all industry of services . 
  • Service does not mean they don't provide product , it is value added service to customer .
  • Read customer asset properly and based on that provide customised service is also important 
  • Services is mostly intangible but physical evidence can also be needed at some time . 
  • Whenever you walk to bank , it could be difficult to put things in numbers , your experience would be explained in adjectives , it makes it difficult to assess based on without numbers 
  • They can measure their performance through feedback , coming back (Retention) . 
  • Services largely delivered based on customer's perception .
  • In financial institution , a bank can provide services like credit card , locker facility , 24X7 video call , customer service , To address our needs , friendly -approachable environment apart from product they provide .
  • Whenever in bank you lose card , then you call customer service and rate them based on the services or answers they provide . Everybody way of conductive and taking care is different . Handling a customer is different .
  • Service is an act of performance offered from one party to another . 
  • If you want your customers to be remembered , it should be added with services . 
  • When you visit financial institutions , behaviour of employee is considered at top. The moment that thing comes up , you stop going to that institution .
  • You are not thinking of Product but service . Product should not only be quality at top but service must be complementary.  
  • Banks have different Relationship Manager , so that a dedicated person is there who you would call him to resolve your problem . Retention Ratio is very important and that services keep for the organisation . 
  • Services is a continuous process , perishable , inseparable and heterogeneity . If you are a regular visitor to a shop , you buy things after particular point , and mentioning free home delivery to you which is a service . 
Characteristics 

1. Intangibility - It can be felt not touched . For example - Information desk , My service is different based on the attitude and need . It is different in different circumstance . Word of mouth is great marketing .


2. Inseparability - When you place order , it the same time product and service is considered . After opening account you have service further , different from industry to industry .


3. Heterogeneity - Every service will vary based on type of customer . Teaching a particular subject , the way explaining change based on participation , course etc . It depends upon the customer. In Gujarat and Vaishnodevi Mc Donald's is pure veg .Whenever its off season , they increase demand by giving discounts . During peak level , like weekends tickets have high prices .

Service personnel - aware of service standards and achieve those standards.

4. Perishability - Services cannot be stored . Admission going on and the seats is vacant , now you cannot give that extra seats next year , that means you cannot store them ,they can't keep extra seat. In holiday season ,Airlines are overcrowded , In pandemic hospitals were overcrowded . It could be on - off season. Producer car can carry forward its extra product .


5. Variability - Quality of service depends on who provide this service and how it provides the service . It is different from both the ends , it depends receiver and provider .  Quality of services cannot be beforehand checked . In hospitality services , you are trained to communicate .When a person is not satisfied with service , product will also be not purchased by him or her . 

6. Lack of Ownership - As a customer gets access for a service after paying for it but not own . Example - hotel rooms are for a particular days , you cannot own them . One should treat them as owners and provide services accordingly . 

Key difference -

more than product but service is differentiating factor with Dominos and Pizza hut . If you want to stand out form your competitors , services can be provided but unique. Usually the industry trying to focus on service they want to stand out from competitors . If you see sim card services , is from office to your home to get it done . 







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